Puma and Their Marketing Campaign

football in the World Cup really did affect their ranks. Their idea of football=love really has put them in a respectable place.

Their marketing campaign was targeted mostly at the fans who felt a profound passion and love for the game. They gained their attention by launching 2 videos which did focus on their love=football idea gaining attention from all parts of the globe.

Brett Bellinger, the marketing manager supported the idea of a viralพนันเว็บ ufabet มือถือ campaign as it was very difficult for a small brand like Puma to gain attention at a time such as the world cup. This idea created a lot of talk among the targeted people. They started their campaign with various anonymous videos to attract the football fans. The campaign was successful and the Puma made its business.

Main video consisted of tourist helicopter which flew over one of the South African Stadiums. This video was posted on YouTube which received many hits and became quite famous.

There were vehicles positioned outside. They created a lovely icon of football to celebrate the joy and happiness. This shows that how much the football lovers are dying after this game.

A part of the Puma brand also posted an anonymous video which gained a lot of attention. It was later proved by journalists that is was actually the work of Puma brand.

The agency was smart enough to avoid any conflict with FIFA’s regulations about filming something unofficial. By filming unofficial they avoided huge marketing investments like Adidas had to bear. Adidas had to pay 250m just to be official football provider.